The Prediction
I am not into big predictions or trying to foresee about what is happening in the future, but I will tell you this…if your church or ministry doesn’t get online, you will die. Yes, that sounds harsh and I do mean it to. Maybe I am trying to give a little shock effect, but I believe it from my heart. If you don’t use what is in your hands and use the tools available to you, your ministry will die. Ok…I am going to really jump off the deep end now, according to some people.
I want you to do some research about what is happening in the newspaper industry and actually in the book and printing industry in general. They are all going digital. Look around at the next tradeshow, or convention you go to. What do you see? There are a lot of tablets, iPads, and Kindles, all using the digital way to read. Also, mobile phone traffic is one the biggest traffic sources online at this time. In fact Google just recently changed their algorithm to give preference to mobile responsive websites and ranking them higher than websites that aren’t mobile friendly.
What to do:
There are many ways to expose your ministry to the online world, but I will give you some simple tips to start off with. You can set up a simple website at Google, Wix, or WordPress for starters. I highly suggest WordPress, due to being tweaked for search engines and actually that is the platform online marketers use today. I am talking of marketers making more money in one month than some people make in two years. So I figured learn from others that are succeeding and use the same tools. Ok enough of that…J secondly go set up your social media feeds. I would suggest starting out with at least, Facebook, Twitter, and Linkedin. YouTube is also considered social media, so the use of it should be considered. Use your Gmail email and set up a YouTube channel. Also go over to Vimeo and set up a channel there. Then you can eventually connect all of those together and when you post a blog or video, it will send to all of them.
I hope this has helped you out some to stop and think of what your church is doing and are you using “what is in your hands.” I don’t intend to offend any church pastor, ministry leader, or denominational leader, my full intention is to give tips and helps to the evangelical church circles to promote the Gospel of Christ and connect to today’s culture in an effective way.
We wish you much success,
James Powell
JJ Media & Online Services LLC
Does your church or ministry need help? We do offer churches and ministries help with video promotions specifically for the online venue. Send us an email at contactus@www.jjmediaonline.net
